Hello, my name is
Kimberlee Menchel
Creative Director and Digital Marketing Operations Manager
My modern marketer expertise allows me to seamlessly blend technical, analytical, and creative skills into every project.
About Me
I am adept at:
– Crafting visually stunning brand marketing materials for diverse multimedia platforms.
– Developing websites for small to mid-size businesses and renowned brands.
– Showcasing strong visual expression, compelling copywriting, and sharp analytical skills.
– Formulating, executing, and assessing strategic marketing strategies.
My strengths are attention to detail and impeccable time management. In my professional journey, I’ve learned that time is precious and mistakes can be expensive.
- MARKETING 95%
- GRAPHIC & DIGITAL DESIGN 95%
- SOCIAL MEDIA MANAGEMENT 95%
- WEB DESIGN & DEVELOPMENT 95%
- COPYWRITING 95%
- PHOTOGRAPHY & VIDEO STORYTELLING 95%
- DIGITAL ADVERTISING 95%
Hard Skills & Experience
2010 - Present
Graphic & Digital Design
Digital & Print
Logos
Packaging
Menus
Marketing Materials
Social Media
Newsletters
Postcards
Business Cards
Signs & Banners
Print & Digital Ads
Websites
Adobe Design Software
InDesign
Illustrator
Photoshop
Express
Acrobat DC
Premier Pro
After Effects
Other Software
Ripl
Canva
Microsoft PowerPoint
2010 - Present
Web Designer & Developer
E-commerce
Business
Portfolios
Events
Memberships
Nonprofits
Blogs
Hosting, CMS, Software
cPanel
WordPress
Shopify
Divi
Big Commerce
Wix
Square/Squarespace
Joomla
Adobe XD
Adobe Dreamweaver
Figma
Microsoft Excel
2010 - Present
Marketing
Social Management
Campaigns
Email
SEM
PPC
Digital & Print Display Ads
Mailings
Platforms
Mailchimp
Google
Hubspot
Facebook
Instagram
TikTok
Snapchat
2010 - Present
Copywriting
Product Descriptions
Marketing Materials
Social Media Content
Website Content
Blogging
Press Releases
Software
Microsoft Word
Grammarly
Adobe InCopy
Yoast
Google Docs
Soft Skills
- PROFESSIONAL, STRONG WORK ETHIC, INTERPERSONAL 95%
- CREATIVITY, INNOVATION, ADAPTABILITY 95%
- ORAL & WRITTEN COMMUNICATIONS, LISTENING 95%
- ANALYTICAL, DECISION MAKING, PROBLEM SOLVING 95%
- TIME MANAGEMENT, ORGANIZATION, ATTENTION TO DETAIL 95%
- PROJECT LEADER, COLLABORATION 95%
- ADMINISTRATION, CUSTOMER SERVICE, ACCOUNTING 95%
Areas of Expertise
Graphic & Digital Design
With over 10 years of graphic design experience, I have created a portfolio ensuring consistent branding across digital and print channels. I focus on establishing a distinct brand identity through color theory, typography, imagery, and storytelling to support diverse marketing initiatives. My designs resonate effectively with broad and specific target audiences.
Marketing
With a decade of experience in marketing and communications, I have mastered the art of staying ahead of the curve by continuously upgrading my digital marketing skills. My expertise lies in crafting dynamic marketing strategies tailored to today’s digital landscape.
I excel at creating compelling content that engages and resonates with diverse audiences. My ability to objectively analyze and assess solutions sets me apart, while my talent for storytelling and creative graphic design techniques captivate target audiences.
Web Design
As a web designer with over a decade of experience, I possess a unique skill set that combines graphic design expertise and web development. I have successfully created over 200 websites for small to mid-sized businesses and major brands, each tailored to their specific needs.
My primary responsibilities include creating fully responsive layouts optimized for performance, aesthetics, utility, and functionality. I always stay up-to-date with the latest design trends and deeply understand HTML and CSS to ensure my work is at the forefront of web design. In addition, I have experience in troubleshooting and redesigning existing websites using my UI/UX expertise.
Copywriting
With over a decade of proven experience, I am a results-driven copywriter dedicated to delivering customer-focused service, adept project management, and content that drives business growth.
My expertise lies in crafting clear and concise copy tailored to diverse audiences and industries. I specialize in producing impactful SEO copywriting, using advanced keyword research and SEO strategy to develop web content that deeply resonates with users.
Furthermore, I craft compelling social media content that seamlessly integrates promotional and curated material for products or services, while maintaining a consistent voice across all platforms. I also conduct in-depth hashtag research to maximize content reach.