Marketing & design strategist kimberlee menchel

Introducing Kimberlee Menchel

Elevating Brands with Purpose, Strategy, and Creative Vision

I’m Kimberlee Menchel, a Marketing and Design Strategist dedicated to bringing brands to life with purpose and creativity. I specialize in Graphic and Web design, with a focus on UI/UX and Digital Marketing, to create impactful brand experiences. With a keen eye for detail and a passion for crafting user-centric solutions, I aim to drive engagement and achieve results. From intuitive websites to compelling digital campaigns, I combine creativity with a strategic mindset to transform ideas into reality. I am eager to contribute my skills and enthusiasm to a brand that values innovation and bold design thinking.

Learn More About Me

Strategic Expertise for Lasting Impact

A Diverse Skill Set for Meaningful Results

My career is built on a foundation of skills that drive results across digital marketing, brand management, and client engagement. Here’s a look at the core skills that fuel my approach.

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Digital Marketing & Brand Management

Creating tailored campaigns that boost brand awareness, from SEO to user-centric designs.

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Graphic & Web Design

Designed 200+ websites, delivering unique, functional, and visually engaging sites that align seamlessly with each brand’s identity.

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Technical Leadership & Collaboration

Led cross-functional teams, fostering collaboration and providing technical guidance to ensure exceptional project results.

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Project & Campaign Management

Successfully managing high-stakes projects valued at $100K+, ensuring efficient workflows and impactful outcomes.

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UI/UX Optimization

Enhanced user engagement by 25% through testing-driven refinements, crafting designs that resonate with target audiences.

See My Full Skillset

From Challenge to Success

Meet Kimberlee: A Journey of Purpose and Resilience

I am a seasoned marketing and communications executive with a solid track record of crafting impactful brands for over a decade. In 2010, amidst the responsibilities of motherhood and caring for my late husband, I founded Persnickety Marketing. This journey taught me resilience, adaptability, and a profound sense of purpose—qualities that remain at the core of my approach to business success.

My Story Continues

Featured Success Case Studies

From increasing engagement to building brands, each project is a testament to my dedication to meaningful results

Restaurant Brand Identity

Developed a cohesive brand identity for Francesca’s Italian Kitchen, enhancing brand visibility and increasing foot traffic by 50%.

Why It Works

Private Community Digital Marketing

Enhanced Seabrook Island Real Estate's digital presence, increasing organic traffic by 30% and elevating brand consistency across digital channels.

Why It Works

Bounce House Branding

Created a playful brand identity and lead generation website for Just 4 Kids, establishing them as the top bounce house rental on the Treasure Coast.

Why It Works

Olive Oil E-commerce

Built Squizito Tasting Room’s brand identity and e-commerce platform, increasing online sales and supporting expansion to five locations.

Why It Works

See How I Delivered Results: View All Case Studies

Proven Results Across Industries

A Snapshot of Impactful Wins

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Projects Completed

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Elevated Brand Awareness

Crafted compelling digital assets and targeted campaigns for Seabrook Island Real Estate, driving remarkable brand visibility and community engagement increases.

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Happy Clients

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Maximized Online Engagement

For an event company, I performed user testing and improved the UI/UX designs, achieving a significant 25% increase in user engagement.

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Cups of Coffee

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SEO Strategy for Superior Organic Rankings

Optimized websites, achieving a remarkable 30% boost in SEO rankings that enhances visibility and attracts more visitors.

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Pixels Pushed

Professional Recommendations

An Outstanding Professional in Her Field!

I am confident that Kimberlee would be a valuable asset to any organization. Her combination of professional expertise and interpersonal skills makes her an outstanding professional in her field.

Ben – GM of Seabrook Island Real Estate

Squizito tatsing room testimonial kimberlee menchel

Continuously Grows Our Business!

Kimberlee always gets it right! She has continued to grow our business. We’ve had a great working relationship for 8 years, even though we are 1000 miles apart! I highly recommend her!

Jennifer – CEO of Squizito Tasting Room

Building Expertise, One Certification at a Time

Certified Skills

My commitment to excellence is demonstrated through the credentials I have obtained over the years, all of which are highly relevant to the tech and analytics fields. My certifications, including those from Meta Blueprint and Google Analytics, ensure I apply the most current skills and adhere to industry standards in every project I undertake. I am dedicated to the ongoing enhancement of my abilities and to furthering my knowledge within my areas of expertise.

Meta Certified Media Buying Professional

I developed specialized skills in executing and optimizing ad buys across Meta's platforms.

Why I Got Certified

It helps to reflect my expertise in bidding strategies, budget management, and maximizing ad spend efficiency to achieve business objectives.

Google Analytics Certified

I gained expertise in analyzing and interpreting website and campaign performance data to inform strategic marketing decisions.

Why I Got Certified

It demonstrates my ability to track key metrics, understand user behavior, and identify trends that drive optimization across digital channels.

Meta Certified Media Planning Professional

I acquired advanced skills in designing, implementing, and optimizing media plans that align with Meta's best practices.

Why I Got Certified

This certification highlights my ability to strategize ad placements, allocate budgets effectively, and optimize campaign reach for diverse business objectives.

Meta Certified Digital Marketing Associate

I gained foundational skills in creating, managing, and optimizing effective digital marketing campaigns across Meta's platforms.

Why I Got Certified

It underscores my knowledge in leveraging Meta’s advertising tools, understanding best practices for targeting and audience segmentation, and analyzing campaign performance to drive strategic improvements.

HubSpot Content Marketing Certification

I developed advanced skills in creating, distributing, and optimizing content that resonates with target audiences.

Why I Got Certified

This certification highlights my expertise in content strategy, SEO, and audience engagement, equipping me to craft compelling narratives that build brand awareness and foster loyalty.

Meta Certified Creative Strategy Professional certification

I developed skills in crafting innovative, data-driven creative strategies that align with Meta’s platforms.

Why I Got Certified

Whis certification emphasizes expertise in understanding audience insights, producing effective ad creatives, and leveraging Meta’s suite of tools for impactful storytelling.