Smart Branding. Bold Design. Strategic Marketing.
I help businesses grow through smart, strategic branding, standout design, and marketing that actually works. From defining your message to building your site, launching your campaigns, or bringing a visual identity to life—I combine strategy, creative, and execution under one roof.
Whether you're starting fresh or scaling what's already working, I make your brand stronger, sharper, and built to connect.
What I Bring to the Table
From bold branding to hands-on execution, here’s a snapshot of the skills I use to help clients grow, connect, and stand out.
Digital Marketing & Brand Strategy
Crafting campaigns that drive visibility, connection, and conversion—across web, email, social, and search.
Graphic & Web Design
Designing bold, functional websites and brand visuals that feel aligned, not templated.
Collaborative Leadership
Building trust across creative, technical, and client teams to get things done—beautifully.
Project & Campaign Leadership
Running high-impact campaigns with clarity, momentum, and measurable results.
UI/UX Optimization
Improving engagement through strategic refinements that put the user first.
Meet Kimberlee
Built on Purpose, Reinvention, and Creative Fire
I’m a brand and marketing strategist who knows what it means to rebuild, reimagine, and rise with purpose. After a chapter filled with motherhood, grief, and grit, I launched Persnickety Marketing to help others grow what matters most.
That journey taught me how to lead with empathy, adapt with intention, and stay grounded in creativity—traits that still shape how I work with every client, brand, and story today. Today, I bring that same foundation to Charleston Marketing Agency—the next chapter in helping bold brands grow with purpose.
Real Work. Real Wins.
From brand launches to digital strategy, here are a few examples of how I help businesses grow through thoughtful, creative execution.
Restaurant Brand Identity
Seabrook Island Real Estate
Bounce House Branding
Olive Oil E-commerce
Proven Results Across Industries
A Snapshot of Impactful Wins
Projects Completed
Elevated Brand Awareness
Created high-impact campaigns and brand assets that consistently increased visibility, expanded reach, and strengthened audience connection—online and off.
Happy Clients
Maximized Online Engagement
Improved website performance and user flow across multiple platforms—driving stronger engagement, increased time on site, and measurable conversion lifts.
Cups of Coffee
SEO Strategy for Superior Organic Rankings
Optimized websites, achieving a remarkable 30% boost in SEO rankings that enhances visibility and attracts more visitors.
Pixels Pushed
Professional Recommendations
An Outstanding Professional in Her Field!
I am confident that Kimberlee would be a valuable asset to any organization. Her combination of professional expertise and interpersonal skills makes her an outstanding professional in her field.
Ben - GM of Seabrook Island Real Estate
Continuously Grows Our Business!
Kimberlee always gets it right! She has continued to grow our business. We’ve had a great working relationship for 8 years, even though we are 1000 miles apart! I highly recommend her!
Jennifer - CEO of Squizito Tasting Room
Building Expertise, One Certification at a Time
Certified Skills
My commitment to excellence is demonstrated through the credentials I have obtained over the years, all of which are highly relevant to the tech and analytics fields. My certifications, including those from Meta Blueprint and Google Analytics, ensure I apply the most current skills and adhere to industry standards in every project I undertake. I am dedicated to the ongoing enhancement of my abilities and to furthering my knowledge within my areas of expertise.
Meta Certified Media Buying Professional
Why I Got Certified
It helps to reflect my expertise in bidding strategies, budget management, and maximizing ad spend efficiency to achieve business objectives.
Google Analytics Certified
Why I Got Certified
It demonstrates my ability to track key metrics, understand user behavior, and identify trends that drive optimization across digital channels.
Meta Certified Media Planning Professional
Why I Got Certified
This certification highlights my ability to strategize ad placements, allocate budgets effectively, and optimize campaign reach for diverse business objectives.
Meta Certified Digital Marketing Associate
Why I Got Certified
It underscores my knowledge in leveraging Meta's advertising tools, understanding best practices for targeting and audience segmentation, and analyzing campaign performance to drive strategic improvements.
HubSpot Content Marketing Certification
Why I Got Certified
This certification highlights my expertise in content strategy, SEO, and audience engagement, equipping me to craft compelling narratives that build brand awareness and foster loyalty.
Meta Certified Creative Strategy Professional certification
Why I Got Certified
Whis certification emphasizes expertise in understanding audience insights, producing effective ad creatives, and leveraging Meta’s suite of tools for impactful storytelling.