Hello, I’m Kimberlee Menchel
Trusted Marketing & Communications Expert – 10+ Years in Successful Branding
As a Marketing & Communications Expert with over a decade of experience, I bring a strong background in brand building, digital strategy, and client engagement.
About Me
Driven by Purpose, Guided by Resilience
From personal challenges to professional triumphs, my journey is one of dedication, adaptability, and a commitment to meaningful impact.
My Journey of Resilience
From Personal Challenges to Professional Triumphs
With over a decade of experience building impactful brands, I launched Persnickety Marketing in 2010, during one of the most challenging chapters of my life. As a mother and caregiver to my late husband, I balanced family responsibilities with the demands of entrepreneurship. This journey instilled in me resilience, adaptability, and a profound sense of purpose—qualities that have become the foundation of my work today.
Driven by these principles, I have helped a diverse range of clients bring their brand vision to life. In 2022, with my twin boys starting college, I transitioned from my business to explore full-time opportunities that would allow me to deepen my impact within a team environment.
This path led me to the role of Head of Marketing, USA, at Bunnik Creations in Orlando, followed by an exciting opportunity as Digital Marketing Manager at Seabrook Island Real Estate in Charleston—fulfilling my personal and professional goal of relocating to this vibrant community.
Though my time with Seabrook Island Real Estate ended due to a company-wide restructure, my dedication to driving results through digital strategy, brand management, and client relationships remains unwavering. I am excited to bring my creativity, experience, and commitment to a team that values growth, innovation, and impactful results.
Guided by Purpose
My core values shape everything I do, from building client relationships to delivering results that make an impact. These strengths drive me to approach each project with a focus on quality, integrity, and a commitment to long-term success.
Values That Drive Success
Core Values & Strengths
Resilience & Adaptability
Commitment to Quality & Results
Collaborative Skills
Client-Centered Approach
Commitment to Growth
A Few of My Favorite Things
MY SONS
Twins A & Z
PHOTOGRAPHY
My Lens is Always Open
EMBRACING LIFE
It Goes By Quickly
MUSIC
From Mozart to Pop
FLOWERS
I Buy Them Weekly
Building Expertise, Achieving Results
Professional Journey and Career Highlights
Transition to Charleston and New Opportunities
In May 2023, I relocated to Charleston, a place I’d envisioned for years, with a goal of continued growth and new challenges. This transition marked a significant milestone, expanding my network and opening doors to exciting regional opportunities. Throughout my career, each step has underscored my commitment to quality, innovation, and achieving impactful results for clients.
Learn more about Charleston, SC
Digital Marketing Manager – Seabrook Island Real Estate
Seabrook Island, SC
April 2023 – July 2024
To achieve my long-term goal of establishing myself in Charleston, I joined Seabrook Island Real Estate as their Digital Marketing Manager. Here, I developed and executed digital campaigns that enhanced lead generation and brand awareness, achieving a 30% increase in organic traffic and streamlining brand consistency across digital platforms. This experience solidified my expertise in the luxury real estate sector and further refined my skills in creating data-driven marketing strategies for a private country club community.
Learn more about Seabrook Island
Head of Marketing, USA – Bunnik Creations
Orlando, FL
September 2022 – April 2023
As the Head of Marketing in the USA for Bunnik Creations, a Netherlands-based company, I played a pivotal role in the company’s expansion into the U.S. market. Leading digital marketing strategies and brand positioning, I focused on enhancing Bunnik’s visibility and establishing a strong foothold in a new region. My responsibilities included crafting B2B-targeted product catalogs that resonated with U.S. clients and building robust relationships between our sales teams and customers through digital platforms and trade show events.
In this role, I contributed to the design and execution of engaging trade show booths, cultivated vendor relationships, and provided creative input on product concepts and emerging trends. This position offered invaluable insights into cross-cultural branding, allowing me to make data-driven decisions that significantly boosted brand presence and customer engagement in the U.S.
Learn more about Bunnik Creations
Creative Director, Digital Marketing Specialist – Persnickety Marketing (Founder)
Vero Beach, FL
October 2010 – April 2023 (Sold Portfolio)
In 2010, I launched Persnickety Marketing to provide businesses with creative, results-driven solutions. As founder, I led all aspects of the agency, from brand development to digital strategy, supporting diverse clients in crafting memorable and impactful brand identities. This role demanded adaptability and deepened my expertise in managing multiple projects across various industries. Over the years, I built Persnickety into a trusted partner for clients seeking high-quality digital marketing, content creation, and design services.
Learn more about Persnickety Marketing
Can’t Believe their Quality Service, It was Awesome!
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