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Kimberlee Menchel Logo White

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info@kimberleemenchel.com

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Charleston, SC

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Case Studies

Real Estate Digital Marketing

Seabrook Island Real Estate – Digital Marketing Success
Led the Real Estate Digital Marketing journey for Seabrook Island Real Estate as their Digital Marketing Manager, enhancing brand presence and generating leads.
Comprehensive website traffic report for seabrook island, with metrics showing 1. 2m site visits, 327k engaged users, and 101k real estate search interactions. The graphic illustrates top visitor locations and total conversions, supporting digital marketing success.
Social media highlights of seabrook island, showcasing national pickleball day, a scenic sunset over marshlands, and refreshing cocktails by the seabrook island club pool. A glimpse into seabrook island's lifestyle and community engagement.
Social media analytics for seabrook island’s facebook and instagram accounts, showcasing audience demographics, follower counts, and engagement across top cities. This visual breakdown highlights the brand's reach and engagement within the target audience.
Seabrook island wellness lifestyle promotion featuring a scenic view of the lake house, a 27,500 sq. Ft. Community facility focused on wellness. The image includes vibrant landscapes with a pool area surrounded by greenery, emphasizing seabrook island's commitment to social, intellectual, and recreational activities for property owners and guests

Project Overview

Seabrook Island Real Estate, a premier real estate company in South Carolina, sought to enhance its digital marketing efforts, improve lead generation, and maintain a cohesive brand presence across multiple channels. I joined the team to elevate Seabrook Island Real Estate’s online presence through a targeted digital marketing strategy, brand consistency, and strategic advertising campaigns.

Challenges
Lead Generation: Needed to generate high-quality leads in a competitive real estate market.
Brand Consistency: Ensuring a cohesive brand image across multiple digital channels.

Project Details

D.O.B. April 2023 – July 2024

Category: Real Estate Digital Marketing
Created by: Kimberlee

Solutions and Strategy

Branding

Content Creation

Digital Strategy

SEO Strategy

Lead Generation

Digital Asset Development and Brand Cohesion

My approach focused on developing community-specific digital assets that resonate with Seabrook Island’s target audience, emphasizing the lifestyle and exclusivity that Seabrook Island Real Estate offers.

Brand Guidelines and Consistency
Developed and applied consistent brand guidelines across social media, email marketing, and online listings to maintain a strong brand presence.
Targeted Digital Assets
Created high-quality graphics, social media posts, and email templates highlighting Seabrook Island’s natural beauty, lifestyle appeal, and luxury real estate offerings.
Content Creation and Community Engagement (
A key component of my strategy involved creating content that connects with the community and captures the unique charm of Seabrook Island. I personally attended community events, photographed local scenes, and created engaging social media content to showcase the lifestyle authentically.
Blog Writing
Authored blog posts about community events, lifestyle, and real estate insights to drive organic traffic and boost SEO.
Social Media Content
Crafted engaging social media content across platforms, sharing local experiences and connecting with the community.
Photography and Videography
Shot professional photos and videos around Seabrook Island, capturing the area’s essence and enhancing social media presence.
Targeted Digital Advertising Campaigns
Implemented digital ad campaigns to boost visibility, engage targeted audiences, and generate qualified leads.
SEO and Paid Advertising

Designed Google Ads tailored to capture the interest of high-net-worth individuals. This led to increased visibility among the target audience, with measurable improvement in engagement and inquiries.

Email Marketing Campaigns
Launched email campaigns highlighting Seabrook Island listings, amenities, and lifestyle, resulting in enhanced brand awareness and engagement with prospective clients.
Website Optimization and SEO Strategy
To increase visibility and search engine ranking, I optimized the website, integrating best SEO practices and developing microsites to highlight specific properties and unique aspects of the community.
SEO Enhancements
Improved search rankings by optimizing on-page SEO, keywords, and mobile responsiveness, driving a 30% increase in organic search traffic.
Microsite Development

Created microsites for exclusive listings and key properties, enhancing property visibility and engagement.

Lead Generation and CRM Management
Enhanced lead generation efforts by creating and managing strategic touchpoints across the website, social media, and CRM systems.
Strategic Contact Forms
Designed lead capture forms and call-to-action buttons to convert website visitors into high-quality leads.
CRM Integration
Managed and optimized CRM system to support email automation and lead nurturing, increasing the conversion rate of leads to active clients.
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Kimberlee menchel real estate digital marketing

Results

  • Increased Lead Quality: Improved the quality and volume of leads generated through the website and digital campaigns, contributing to a higher conversion rate from inquiries to appointments.
  • Enhanced Brand Visibility: Established a cohesive brand presence that resonated across digital platforms, enhancing Seabrook Island Real Estate’s brand reputation and awareness.
  • 30% Increase in Organic Traffic: SEO and content optimizations led to a 30% increase in organic search traffic, improving visibility among high-value target audiences.
  • Positive Community Engagement: Digital assets and targeted campaigns emphasized community involvement and natural beauty, driving positive audience engagement.