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Designing Powerful Brands

Kimberlee Menchel Logo White

Located

Charleston, SC

Case Studies

Product Branding

Squizito Tasting Room – Branding & E-commerce Success

This case study highlights my expertise in product branding, e-commerce integration, and customer engagement. I developed a scalable brand identity and seamless digital strategy that supported Squizito’s multi-location expansion and improved the customer experience.

Project Overview

A close-up of squizito tasting room's artisanal olive oil and balsamic vinegar bottles, with the "orange fused olive oil" bottle in sharp focus. The labels highlight the brand’s commitment to all-natural, additive-free ingredients

Skills & Services

Skills: Illustrator, Photoshop, Point-of-Sale Lightspeed, CRM BigCommerce, MailChimp

Services: Logo Design, Product Design, Website Design, Full Branding, Retail-Focused Copywriting. Vendor Relations, Website Maintenance

Category: E-commerce & Product Branding

Created by: Kimberlee

A group of devices with a website on the screen

The Professional Creative Within Me

Create Brand Identity

Marketing

Design Website

Packaging Design

Squizito tasting room 60ml olive oil & balsamic
Marketing collateral for squizito tasting room’s promotional campaign. Includes social media graphics, email templates, and website banners with a sophisticated black and burgundy theme showcasing a 'buy one get one free' offer on specialty olive oils. Designed to drive both in-store and online sales, with a consistent, elegant layout that captures the brand’s upscale aesthetic.
A sophisticated brand identity display for squizito tasting room, featuring the primary and secondary logos, color palette, and typography choices. The design emphasizes an upscale, natural aesthetic with olive and wine tones, paired with a minimalist and elegant line illustration of an olive oil pourer, reflecting the brand’s focus on artisanal olive oils and gourmet products.
Squizito tasting room's strawberry balsamic vinegar product lineup displayed on a rustic wood table, showcasing the elegant branding, all-natural ingredients, and variety of bottle sizes. The sleek black bottles with refined labels emphasize the premium quality and unique flavors of squizito’s offerings

Brand Identity Creation

I crafted a branding strategy highlighting Squizito’s nutrition, health, and freshness values.

The brand identity includes:
Logo, Color Palette, and Typography: Designed to reflect the natural and high-quality essence of the products.
Bottle and Packaging Design: Custom packaging that reinforces brand recognition and drives in-store engagement.
In-store and Digital Marketing Collateral: Social media graphics, in-store displays, and email templates for cohesive branding across channels.

Branding guide for squizito tasting room, featuring logo variations, color palette, and typography.
Loyalty punch cards custom design for squizito tasting room

SEO and Digital Presence Optimization

The website integrates SEO best practices, including content strategy, site architecture, and HTML optimization.

On-Page and Off-Page SEO: Boosts searchability through optimized content, responsive structure, and targeted keywords.
Image Optimization: Custom ALT-tagged photos enhanced rankings and maintained brand aesthetics.
Lead Generation and MailChimp Automation: A systematic approach to email marketing, engaging customers, and converting leads effectively.

A logo for a olive oil tasting room

Results

  • Successful Brand Expansion: Squizito Tasting Room expanded from one to five locations, supported by a strong, adaptable brand identity.
  • Optimized Inventory Management: BigCommerce’s synced inventory feature enabled efficient operations and eliminated overselling.
  • Enhanced Customer Engagement: The loyalty program boosted repeat purchases, while targeted email campaigns improved retention.

Please note: This portfolio's original design and layout reflect Kimberlee Menchel’s work at Persnickety Marketing and is currently maintained by Kimberlee as an independent contractor.

View Website: Squizito Tasting Room

Solutions and Strategy

Branding

Marketing

Digital Strategy

Brand Identity Creation

I crafted a branding strategy highlighting Squizito’s nutrition, health, and freshness values.

Logo, Color Palette, and Typography

Designed to reflect the natural and high-quality essence of the products.

Bottle and Packaging Design

Custom designs that reinforce brand recognition and attract customers at the retail level.

In-store and Digital Marketing Collateral

Social media graphics, in-store displays, and email templates for cohesive branding across channels.

Loyalty Program Design

I created loyalty punch cards to encourage customer retention, with a reward system where customers receive a complimentary bottle after purchasing nine 200 ml bottles. This design reflects the brand’s focus on customer appreciation.

SEO and Digital Presence Optimization

The website integrates SEO best practices, including content strategy, site architecture, and HTML optimization.

On-Page and Off-Page SEO

Ensures high searchability with quality content, responsive architecture, and targeted keywords.

Custom Images and ALT Tag

Optimized photos with ALT tags that improve search engine ranking and align with the brand’s aesthetic

Email Marketing for Promotions

Through MailChimp automation, regular email promotions kept customers informed about new products and seasonal offers, boosting online and in-store traffic.

Ongoing Website Maintenance

Regular updates were made to ensure optimal website performance, maintaining a smooth e-commerce experience for customers across all five locations.