Hello, I’m Kimberlee Menchel
Marketing Expert. Brand Builder. Storyteller.
I’ve spent over a decade helping businesses grow with smart strategy, standout design, and storytelling that sticks. My background blends agency leadership, client consulting, and hands-on creative execution.
About Me
Driven by Purpose, Guided by Resilience
From personal challenges to professional triumphs, my journey is one of dedication, adaptability, and a commitment to meaningful impact.
My Journey of Resilience
From Personal Challenges to Professional Triumphs
With over a decade of experience building impactful brands, I launched Persnickety Marketing in 2010, during one of the most challenging chapters of my life. As a mother and caregiver to my late husband, I balanced family responsibilities with the demands of entrepreneurship. This journey instilled in me resilience, adaptability, and a profound sense of purpose—qualities that have become the foundation of my work today.
Driven by these principles, I have helped a diverse range of clients bring their brand vision to life. In 2022, with my twin sons starting college, I transitioned from agency ownership into senior in-house roles—continuing my mission to deliver creative leadership that drives results.
This path led me to the role of Head of Marketing, USA, at Bunnik Creations in Orlando, followed by an exciting opportunity as Digital Marketing Manager at Seabrook Island Real Estate in Charleston—fulfilling my personal and professional goal of relocating to this vibrant community.
In 2024, my role at Seabrook Island Real Estate was eliminated and outsourced during a leadership transition. While unexpected, it became a powerful reminder: I want to work with clients who value experience, strategy, and creative depth—the kind that lasts beyond trends or titles. That insight became the foundation for Charleston Marketing Agency, where I now partner with brands ready to grow with clarity, confidence, and impact.
Guided by Purpose
My core values shape everything I do, from building client relationships to delivering results that make an impact. These strengths drive me to approach each project with a focus on quality, integrity, and a commitment to long-term success.
Values That Drive Success
Core Values & Strengths
Resilience & Adaptability
Commitment to Quality & Results
Collaborative Skills
Client-Centered Approach
Commitment to Growth
A Few Things That Make Me, Me
MY SONS
Twins A & Z
PHOTOGRAPHY
My Lens is Always Open
EMBRACING LIFE
It Goes By Quickly
MUSIC
From Mozart to Pop
FLOWERS
I Buy Them Weekly
Building Expertise, Achieving Results
From Local Roots to National Reach
Transition to Charleston and New Opportunities
In 2023, I relocated to Charleston—a city I’d long envisioned calling home—with a clear goal: growth, reinvention, and deeper creative impact. The move marked a turning point, expanding my network and aligning me with new opportunities across the Lowcountry and beyond.
Each step of my career has reflected the same core values: quality, innovation, and results that resonate.
Digital Marketing Manager – Seabrook Island Real Estate
Seabrook Island, SC
April 2023 – July 2024
Joined during a pivotal growth phase to lead digital strategy across platforms. Oversaw campaigns that increased organic traffic by 30%, aligned brand messaging, and strengthened lead generation. This role honed my ability to create performance-driven content and strategy in the luxury real estate market.
My position was later eliminated during a leadership restructure, but the results and relationships built during my time there remain a highlight.
Head of Marketing, USA – Bunnik Creations
Orlando, FL
September 2022 – April 2023
Hired to lead U.S. market entry for this Netherlands-based brand. Built digital strategy, strengthened brand visibility, and developed B2B content across platforms and trade shows. Guided product positioning and vendor relationships with a focus on cross-cultural branding and measurable growth.
Founder, Persnickety Marketing
Vero Beach, FL
October 2010 – April 2023 (Portfolio Sold)
Launched and led my own boutique agency, delivering brand development and marketing strategy to small businesses and creative entrepreneurs. Built a results-driven portfolio across industries and platforms—from hospitality to healthcare to luxury goods.
In 2023, I sold my portfolio and chose to close the business on my own terms—ready to explore new creative opportunities. I went on to lead marketing for two companies, gaining fresh perspective and deeper clarity. Charleston Marketing Agency is the next evolution of that journey.
Can’t Believe their Quality Service, It was Awesome!
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Ana Marie
Google CEO
The Experience was amazing!
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Liza Rambou
WordPress CEO
Their Support is just so fast!
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