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info@kimberleemenchel.com

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Charleston, SC

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Case Studies

Bounce House Branding

Just 4 Kids Bounce House – Branding & Lead Generation Success
This Just 4 Kids Bounce House case study illustrates my expertise in bounce house branding, website development, and practical lead generation. My comprehensive approach has positioned Just 4 Kids as the top choice for rentals in the region, proving the power of cohesive branding and digital strategy.

Project Overview

A brand new business had to be defined. The tone for this brand had to convey movement, amusement, and excitement. The brand identity offers cohesiveness, is flexible, and has proven scalability. After competitor research and brainstorming, a distinct brand identity was created with three core elements: logo, color palette, and typography. Additional expressive illustrations were designed to support other visual elements. The website design incorporates brand awareness through carefully curated images, logos, copywriting, and a design aesthetic that reflects a strong brand identity.

Skills & Services

Skills: Adobe InDesign, Illustrator, Photoshop, Wix Website Builder
Services: Branding, Graphic & Website Design, Copywriting, Lead Strategy
Category: Event & Entertainment Branding
Created by: Kimberlee
Web design for restaurants on squarespace by kimberlee menchel vero beach, florida

The Professional Creative Within Me

Create Brand Identity

Photo Curation

Design Website

Business Card Design

A vibrant logo for "just 4 kids bounce house" featuring colorful text and a playful bounce house graphic. Beneath the logo, silhouettes of children hold signs reading "the party starts here," emphasizing a fun and inviting message for the brand.
Two children are happily wearing branded t-shirts with the logo "just 4 kids bounce house. " the design features silhouettes of children holding colorful signs that say "the party starts here," capturing the fun and playful spirit of the bounce house rental brand.

Some Interesting Facts About the Project

4 Website Designs Later

I have redesigned the website four times throughout the last twelve years to stay relevant to the ever-changing world of technology and to accommodate their growing inflatables inventory. The last redesign was in 2020.

Growth

Since its inception, the business has grown by leaps and bounds, and today they are the most significant mom and pop bounce house rental company on the Treasure Coast of Florida.

Lead Generation

The website offers a solid systematic approach to generating leads. I have maximized the ability to convert the visitors into leads by incorporating call-to-action with click-to-call and a custom contact form that asks all the questions as if they were talking to customer service.

Brand Identity

The tone for this brand had to convey movement, amusement, and excitement. The brand identity offers cohesiveness, is flexible, and has proven scalability. After competitor research and brainstorming, a distinct brand identity was created with three core elements: logo, color palette, and typography. Additional expressive illustrations were designed to support other visual elements and are interchangeable for various print and digital marketing.

Logo design for italian restaurants in vero beach florida.

Business Card Design

When the company started, the business cards were the primary lead-generating marketing material used to get their name out into the community. I designed the business cards adhering to the brands’ identity. You will find that they set the tone of the business and incorporate multiple lead-generating call-to-action elements.

Web Design

The business already used the website builder Wix and felt comfortable using their CMS. I had never created a website on this platform, so I started my research and educated myself, and ten days later, I was ready to develop. The website design incorporates brand awareness through carefully curated images, logo, and copywriting and offers a design aesthetic that reflects a strong brand identity. It also provides a solid systematic approach to generating leads.

Restaurant graphics for digital display and print marketing and advertising in vero beach, florida.
Flag promo designs for bounce houses by kimberlee menchel graphic designer.

Promotional

A promotional flag banner attracts attention to the company and its product during events. As you will see, the brand’s designed visual elements offer cohesiveness and are flexible for its marketing materials.

A bright and engaging promotional graphic for "just 4 kids bounce house. " set against a bold orange background, the design features green silhouettes of children holding colorful signs that spell out, "the party starts here. " the central text reads, "let’s bounce," with a call-to-action button below that says "explore bouncers. " this visually striking graphic highlights the brand’s playful and inviting tone, perfect for encouraging families to explore bounce house rental options for their events. The graphic also lists the service areas, including indian river, brevard, martin, and st. Lucie counties.

Results

  • Dominant Market Presence: Just 4 Kids is now the largest bounce house rental service on the Treasure Coast, thanks in part to the cohesive branding and lead generation strategies developed.
  • High Conversion Rates: The website consistently converts 95% of visitors to leads through a strategic combination of call-to-actions and optimized user experience.
  • Continuous Brand Evolution: Over 12 years of partnership, the brand has evolved and adapted to remain relevant in a competitive market, with consistent updates to both branding elements and digital assets.

Please note: This portfolio’s original design and layout reflect Kimberlee Menchel’s work at Persnickety Marketing. The client or third parties may have since modified the website.

View Website: Just 4 Kids Bounce House

Bounce House Branding Strategy

Branding

Digital

Lead Strategy

Logo, Color Palette, and Typography
Developed a brand identity that reflects movement, amusement, and excitement. The design features vibrant colors, playful typography, and a logo that sets Just 4 Kids apart from competitors.
Cohesive Visual Elements
Created additional brand illustrations to support various marketing materials and reinforce brand consistency across digital and print media.
Website Design with Wix CMS
The client chose Wix as their preferred CMS, and although it was new to me, I quickly mastered the platform and launched the initial website within 10 days. Since spanning over 13 years, I have redesigned the website twice to accommodate an expanded inventory and stay current with evolving web trends, enhancing both functionality and user experience.
Lead Generation
Built a lead-generating website that incorporates clear call-to-action elements, including click-to-call buttons and a custom contact form designed to convert visitors into leads effectively.
Brand Cohesion
Curated images, well-crafted copy, and a design aesthetic that reflects Just 4 Kids’ brand personality, contributing to the site’s high conversion rate.
Lead Generation
Built a lead-generating website that incorporates clear call-to-action elements, including click-to-call buttons and a custom contact form designed to convert visitors into leads effectively.
Lead Generation Strategy
The website funnels leads from social media outlets and Google Maps, achieving a 95% conversion rate.
Custom Contact Forms

Designed to capture lead information as if engaging directly with customer service, improving lead quality.

Systematic Approach
Integrated multiple touchpoints for inquiries, from call-to-action buttons to detailed contact forms, optimizing conversion from visitor to lead.
Community Engagement Tools
Leveraged tools like event banners to increase visibility, particularly during community events and brand-sponsored gatherings.
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