Real Estate Digital Marketing
Project Overview
Project Details
D.O.B. April 2023 – July 2024
1.2M Website Visits
Website Traffic Performance (Aug 2023 – June 2024):
1.2M total website visits – impressive volume, showing strong brand awareness.
327K engaged users (defined by multiple page views or conversions).
173K real estate listing page views – proving high buyer interest.
101K real estate searches – direct buyer intent, a strong KPI.
227K total conversions, meaning property detail views, form submissions, and contact clicks—strong evidence of lead generation.
Social Media Growth
Facebook: 17,980 followers on @SeabrookIsland & 1,491 followers on @SeabrookIslandRealEstateSC.
Instagram: 13,625 followers on @SeabrookIslandSC & 3,928 followers on @SeabrookIslandRealEstate.
Strong audience demographic insights: Majority women (70%+), key locations include Charleston, Charlotte, and Mount Pleasant.
Engagement & reach indicate high organic growth.
Solutions and Strategy
Branding
Content Creation
Digital Strategy
SEO Strategy
Lead Generation
Digital Asset Development and Brand Cohesion
Content Creation and Community Engagement
Produced a content calendar featuring bi-weekly blog posts optimized for SEO, focusing on topics like ‘The Top 5 Hidden Gems of Seabrook Island’ to attract organic traffic.
Targeted Digital Advertising Campaigns
Implemented a multi-channel digital marketing plan, integrating social media campaigns, email newsletters, and PPC advertising to reach a broader audience
Website Optimization and SEO Strategy
SEO Enhancements
Microsite Development
Created microsites for exclusive listings and key properties, enhancing property visibility and engagement.
Lead Generation and CRM Management
Enhanced lead generation efforts by creating and managing strategic touchpoints across the website, social media, and CRM systems.
Strategic Contact Forms
CRM Integration
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Results
- Increased Lead Quality: Improved the quality and volume of leads generated through the website and digital campaigns, contributing to a higher conversion rate from inquiries to appointments.
- Enhanced Brand Visibility: Established a cohesive brand presence that resonated across digital platforms, enhancing Seabrook Island Real Estate’s brand reputation and awareness.
- 30% Increase in Organic Traffic: SEO and content optimizations led to a 30% increase in organic search traffic, improving visibility among high-value target audiences.
- Positive Community Engagement: Digital assets and targeted campaigns emphasized community involvement and natural beauty, driving positive audience engagement.