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Kimberlee Menchel Logo White

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info@kimberleemenchel.com

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Charleston, SC

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Case Studies

Olive Oil Branding

Squizito Tasting Room – Branding & E-commerce Success
Discover the Olive Oil Branding journey for Squizito Tasting Room, from creating a distinct brand identity to launching a seamless e-commerce experience.
This image showcases the squizito tasting room's e-commerce website, optimized for seamless navigation and visual appeal across various devices. The website features high-quality images of products, including extra virgin olive oils and specialty balsamics, displayed on a laptop, desktop, and tablet screen. The homepage includes sections for product categories like "oil & vinegars" and "featured products," with an emphasis on the brand’s commitment to quality
Marketing collateral for squizito tasting room’s promotional campaign. Includes social media graphics, email templates, and website banners with a sophisticated black and burgundy theme showcasing a 'buy one get one free' offer on specialty olive oils. Designed to drive both in-store and online sales, with a consistent, elegant layout that captures the brand’s upscale aesthetic.
A sophisticated brand identity display for squizito tasting room, featuring the primary and secondary logos, color palette, and typography choices. The design emphasizes an upscale, natural aesthetic with olive and wine tones, paired with a minimalist and elegant line illustration of an olive oil pourer, reflecting the brand’s focus on artisanal olive oils and gourmet products.
Squizito tasting room's strawberry balsamic vinegar product lineup displayed on a rustic wood table, showcasing the elegant branding, all-natural ingredients, and variety of bottle sizes. The sleek black bottles with refined labels emphasize the premium quality and unique flavors of squizito’s offerings

Project Overview

Established in 2016, Squizito Tasting Room specializes in premium extra virgin olive oils, balsamic vinegar, and specialty products. Originally based in Cabot, Arkansas, it now boasts five locations. I developed a cohesive brand identity, packaging design, and e-commerce solution to support the brand’s rapid growth and ensure a seamless customer experience across all locations as Squizito Tasting Room expanded its footprint.

Challenges

  • The existing POS system, ShopKeep, was incompatible with e-commerce inventory tracking, risking oversold products and time management issues.
  • The need for a unified online presence to reflect the high quality and authenticity of Squizito’s offerings

 

Project Details

D.O.B. 2016 – Present

Category: E-commerce & Product Branding
Created by: Kimberlee

Solutions and Strategy

Branding

Marketing

Digital Strategy

Brand Identity Creation
I crafted a branding strategy highlighting Squizito’s nutrition, health, and freshness values.
Logo, Color Palette, and Typography

Designed to reflect the natural and high-quality essence of the products.

Bottle and Packaging Design
Custom designs that reinforce brand recognition and attract customers at the retail level.
In-store and Digital Marketing Collateral
Social media graphics, in-store displays, and email templates for cohesive branding across channels.
Loyalty Program Design
I created loyalty punch cards to encourage customer retention, with a reward system where customers receive a complimentary bottle after purchasing nine 200 ml bottles. This design reflects the brand’s focus on customer appreciation.
SEO and Digital Presence Optimization
The website integrates SEO best practices, including content strategy, site architecture, and HTML optimization.
On-Page and Off-Page SEO
Ensures high searchability with quality content, responsive architecture, and targeted keywords.
Custom Images and ALT Tag
Optimized photos with ALT tags that improve search engine ranking and align with the brand’s aesthetic
Email Marketing for Promotions
Through MailChimp automation, regular email promotions kept customers informed about new products and seasonal offers, boosting online and in-store traffic.
Ongoing Website Maintenance
Regular updates were made to ensure optimal website performance, maintaining a smooth e-commerce experience for customers across all five locations.
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Bottles of squizito tasting room flavored olive oils with labels in focus, showcasing premium, artisanal olive oil branding for the e-commerce website

Results

  • Successful Brand Expansion: Squizito Tasting Room expanded from one to five locations, supported by a strong, adaptable brand identity.
  • Optimized Inventory Management: BigCommerce’s synced inventory feature enabled efficient operations and eliminated overselling.
  • Enhanced Customer Engagement: The loyalty program increased repeat purchases, and email promotions improved customer retention.